Phoenix Global crafts the future of hospitality from the roots of heritage

designing food and beverage experiences that transform spaces, senses, and stories. We create enduring concepts that unite ancestral wisdom with contemporary innovation—celebrating generosity, craftsmanship, and the timeless art of hospitality.

Guided by integrity, knowledge, and creative excellence, we empower our partners to build lasting legacies with depth, purpose, and cultural reverence. Embrace nature's wisdom.

نصمّم تجارب الطعام و الشراب التي تُحوّل المكان و الحواس والقصص. نبدع بمفاهيم الضيافة الخالدة التي تجمع بين الحكمة الأصيلة والابتكار المعاصر. نحتفل بالكرم و الحرفيّة  و فن الضيافة الأصيل.نُمكّن شركاءنا من بناء إرثٍ دائم يتّسم بالعمق والمعنى والتقديرعبر القيادة النزيهة والمعرفة والتمييّز الإبداعي.

"فينيكس غلوبال" تُشكّل مستقبل الضيافة من جذور التراث

Phoenix draws its name from the date palm—Phoenix dactylifera—a symbol of life,generosity, and renewal. It reflects our mission to regenerate the region’s hospitality culture through creativity, heritage, and innovation.

تستمد "فينيكس" اسمها من شجرة النخيل —Phoenix dactylifera— رمز الحياة والكرم والتجدد. وهي تجسّدمهمتنا في إحياء ثقافة الضيافة في المنطقة من خلال الإبداع، والتراث، والابتكار.

Who we work for

“We have worked with The Herball on elevating many of our luxury hotel projects over the years, their creativity with the locale and their understanding of operations set them out as the perfect partner for beverage development and training”

Gamal El Fakih Rodriguez

Vice President of Operations (Luxury)
Marriott International  

Current &

Recent

Projects

Costa Rica
Dominican Republic
London
Abu Dhabi
London
USA
Mexico
Scotland
Aruba
Bombay
Riyadh

How We Support You To Create

The Best Experiences

A person holding a wine glass on a table

Collaborate

We will work with you to understand your unique needs and bring your concept, project, or experience to life.

People gathered around a table, laiughing and talking to each other

Grow

Transform your project from concept to completion, with comprehensive support at every stage.

A person is holding a glass of wine
A man standing in front of a mirror holding his hands out
A group of people standing in front of a projector screen
A person holding a cell phone next to a tall glass filled with liquid
A man standing in front of a mirror holding his hands out

Develop

Gain comprehensive knowledge through our holistic education approach with in-depth training programmes, workshops and integrated experiences.

A person holding a cell phone next to a tall glass filled with liquid

Flourish

Achieve sustained creative and financial success with our integrated holistic strategies.

Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.
Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.
Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.
Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.
Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.
Close up of a bar tenders mixing a blue herbal drink
Close up of a a person pouring a hint of herbal fragrance on a hand of another person. A drink in the front on a table.
Clos up of ľ hands holding flowers in a garden-like setting.
Clos up of ľ hands holding flowers in a garden-like setting.
A close up of a person holding a flower
Close up of a a person pouring a hint of herbal fragrance on a hand of another person. A drink in the front on a table.

The Herball's Guide to Botanical Drinks

An open book with a picture of flowers in a jarAn open book with a picture of a vase and flowersA book with a picture of a glass of green teaA cookbook opened to a recipe bookAn open book with an image of a plant
An open book with a picture of flowers in a jarAn open book with a picture of a vase and flowersA book with a picture of a glass of green teaA cookbook opened to a recipe bookAn open book with an image of a plant
A glass of orange juice sitting on top of a table
"Our team gained a tremendous amount of valuable knowledge and insights from The Herball we have already started implementing several new ideas that were introduced during the sessions, and the positive creative and financial impact is evident"

Koula Michaelides

F&B Manager
The Ritz London