Passion flower. Passiflora incarnata

Passion Flower

Passiflora incarnata
Myrrh Commiphora myrrha

Myrrh

Commiphora myrrha
Iris germanica

Iris

Iris germanica

PLANTS ARE PORTALS TO HEALTH AND WELLNESS. THE HERBALL IS YOUR GUIDE TO THEIR WISDOM THROUGH EXPERT DRINKS CONSULTING SERVICES

Embrace Nature’s Wisdom, the essence of our past, present, and future lies in each moment of our lives. We are nature, the perceived separation from nature is an illusion we impose upon ourselves and the world. By reconnecting with nature through our senses—sight, taste, touch, smell, and sound—we can return to wholeness.
Siberian ginseng. Eleutherococcus senticosus

Siberian Ginseng

Eleutherococcus senticosus
Geranium. Pelargonium graveolens

Geranium

Pelargonium graveolens

The Herball is your portal to the creation of holistic experiences through the rituals of drink, scent and genuine hospitality.

We are an innovative multi-disciplinary team, sharing our knowledge through meaningful creative experience design, concept development, drinks formulation, events and education.

Develop the

guest experience.

Ready to create some beautiful immersive rituals and unforgettable experiences for your guests? Get in touch. Or learn more about our philosophy and practices through our newsletter. 

Discover the dynamic world of The Herball

A stone path in the middle of a forest

Development

We take a holistic approach, working with you to develop and execute dynamic and profitable concepts. Creating operationally sound bars and service areas, beautiful menus and bespoke service rituals for your hotel, bar, restaurant, club, spa, brand or event.

Close-up of a hand pouring a drink from a shaker into a martini glass with an orange garnish, set against a dark background.

Education

With over 40 years combined experience, we create detailed training programs and educational workshops, that help find, nurture and retain talent, empowering your teams to love what they do.

Close up of a bar tenders mixing a blue herbal drink

Ritual

Curating impactful, sustainable and culturally sensitive rituals, through the creation of delicious drinks, scents, authentic stories, customised batched and bottled serves, bespoke products and speciality tea and coffee programmes.

Close up of a a person pouring a hint of herbal fragrance on a hand of another person. A drink in the front on a table.

Connection

Forging deep emotional connections to the local nature, celebrating the plants, people and places to create and maintain remarkable guest and client experiences. 

Clos up of ľ hands holding flowers in a garden-like setting.

Trusted

By The Best

A close up of a glass of beer on a table
“We have worked with The Herball on elevating many of our luxury hotel projects over the years, their creativity with the locale and their understanding of operations set them out as the perfect partner for beverage development and training”

Gamal El Fakih Rodriguez

Vice President of Operations (Luxury)
Marriott International  

How We Support You To Create

The Best Experiences

A person holding a wine glass on a table

Collaborate

We will work with you to understand your unique needs and bring your concept, project, or experience to life.

People gathered around a table, laiughing and talking to each other

Grow

Transform your project from concept to completion, with comprehensive support at every stage.

A person is holding a glass of wine
A man standing in front of a mirror holding his hands out
A group of people standing in front of a projector screen
A person holding a cell phone next to a tall glass filled with liquid
A man standing in front of a mirror holding his hands out

Develop

Gain comprehensive knowledge through our holistic education approach with in-depth training programmes, workshops and integrated experiences.

A person holding a cell phone next to a tall glass filled with liquid

Flourish

Achieve sustained creative and financial success with our integrated holistic strategies.

A bottle of les bons color and sound tone
“The Herball have been a great partner in elevating the experiences of our events. With sensitivity and knowledge they are able to translate concepts into really exciting moments. We had so much amazing feedback from the events we worked on together”.

Grace Wales Bonner

The Herball's Guide to Botanical Drinks

An open book with a picture of flowers in a jar An open book with a picture of a vase and flowers A book with a picture of a glass of green tea A cookbook opened to a recipe book An open book with an image of a plant
An open book with a picture of flowers in a jar An open book with a picture of a vase and flowers A book with a picture of a glass of green tea A cookbook opened to a recipe book An open book with an image of a plant

Current &

Recent

Projects

Costa Rica
Dominican Republic
London
Abu Dhabi
London
USA
Mexico
KSA
Scotland
A glass of orange juice sitting on top of a table
"Our team gained a tremendous amount of valuable knowledge and insights from The Herball we have already started implementing several new ideas that were introduced during the sessions, and the positive creative and financial impact is evident"

Koula Michaelides

F&B Manager
The Ritz London

Develop the

guest experience.

Ready to create some beautiful immersive rituals and unforgettable experiences for your guests? Get in touch. Or learn more about our philosophy and practices through our newsletter. 

FAQs

Each concept development is unique, with different sets of costs and timelines, depending on your needs. We take time to listen to your brief before creating a detailed proposal once we have a better understanding of your project.

Drop us an e-mail to tell us about your project large or small. 

Absolutely, we offer a range of services suited to your requirements, get in touch to learn more. 

Yes we pride ourselves on the global network of suppliers we have built up over the years and we truly understand the potential challenges that you may face so we can support you through this process. This includes designing or optimising existing bars and service areas to ensure optimal functionality and the smoothest most profitable operations.

We do, we have strong global network of service and hospitality professionals and we can help you at every stage of the recruitment process and then ensure you retain your talent. 

We have team and network of designers with years of experience developing and designing market leading collateral and designs for some of the best brands in the world.

Absolutely, it’s so important to connect the dots between the offering and your PR, marketing and social media strategies, we will work with your team to ensure you are projecting the right messages and imagery out into the world to attract and connect with your future clients and guests. 

Yes we do, we work with luxury brands, wedding planners, educational centres, artists... anyone who would like to create some beautiful elevated rituals and stories for their guests. Do get in touch to learn more. 

Still have questions?

If you have any questions at all, would like to collaborate or would just like to reach out, please do not hesitate.

Contact